AFA Journal is a publication of the American Family Association. Published monthly except November/December. AFA is Christian organization promoting the Biblical ethic of decency in American society with primary emphasis on TV and other media. P.O. Drawer 2440 Tupelo, MS 38803 Phone: 662-844-5036 Fax: 662-842-7798 Center For Law & Policy:   662-680-3386 WAFR Radio:   662-844-8888 American Family Online:   662-840-6464 Founding Editor:   Don Wildmon Editor:   Randall Murphree Associate Editor:   Rusty Benson Copy Editor:   Jessica Huckaby News Editor:   Ed Vitagliano Webmaster:   Buddy Smith Please, no unsolicited manuscripts.

This site sponsored in part by

Advertisers launch family TV awards

   Tired of hearing from viewers who complain that prime-time television is insipid, violent, profane and downright dirty, some of the companies which sponsor network television have decided to reward quality family-friendly shows.

In September advertisers like Proctor & Gamble (P&G), Johnson & Johnson, Coca Cola, Wendy’s and Sears – among others – will hand out the first annual Family Programming Awards. The tribute is intended to “celebrate, recognize and call attention to great family programs.”

The announcement was made at the Association of National Advertisers in April by P&G Senior Vice President Robert L. Wehling and Johnson & Johnson Vice President of Advertising Andrea Alstrup.

Wehling said advertisers like P&G were not trying to decrease the number of choices available for viewers. “Some networks are going after teens and urban audiences that want edgier programming. All we want is an expansion of the number of choices available to us. Just give us more of what we’re looking for.”

Source: Ultimate TV News, 4/7/99; USA Today, 4/7/99

© Copyright 2000 • American Family Association, all rights reserved.