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As Congress and the Federal Communications Commission (FCC) continue to
wrestle with what can be done about indecency on TV, AFA has decided to
target the advertisers who sponsor one of the most offensive networks
on television – MTV.
AFA launched BoycottMTV.net shortly after the Super Bowl halftime show
angered millions of Americans with its debauchery. Pop singer Janet Jackson’s
breast was revealed to stunned viewers, following a performance with singer
Justin Timberlake in which the two groped each other. Other lowlights
of the show included rapper Nelly repeatedly fondling his crotch, striptease
cheerleaders, gyrating transvestites, simulated lesbian sex, and a “performer”
who wore the American Flag as a poncho.
The halftime activities were produced by MTV. Ironically, while millions
of Americans were shocked by what they saw during the Super Bowl, it was
mild compared to what often airs on the sexually-explicit, teen-oriented
cable TV network.
“MTV is blatantly targeting our children with shows that constantly
encourage a message of sexual promiscuity, dishonesty, drunkenness, rudeness,
rebellion, and profane language,” said Don Wildmon, AFA chairman.
“But that network would not be able to do this without the financial
support of companies such as McDonald’s and Procter & Gamble.”
The new Web site (www.boycottMTV.net)
has quickly struck a chord. Wildmon said more than 129,000 people
have already signed on to begin boycotting MTV sponsors. “As more
people find out about this boycott, it will pick up momentum,” he
said.
AFA has already contacted the major advertisers which sponsor MTV programming,
asking them to discontinue their advertising support. Those companies
are: Burger King, Colgate, Dominos, H&R Block, Hershey, KFC, L’Oreal,
McDonald’s, Proctor & Gamble, Progressive Insurance, Taco Bell
and Wrigley.
“If these companies decide that MTV is a network worth supporting,
I imagine that many infuriated parents will consider shopping elsewhere,”
Wildmon said.
• The Procter
& Gamble Company
Chairman Alan G. Lafley
P. O. Box 599
Cincinnati, OH 45202
E-mail: lafley.ag@pg.com Send
an E-mail
Phone: 513-983-1100
Toll free: 866-776-2837
Tide consumer relations: 800-879-8433 (option 0)
Products: Tide detergent
• McDonald’s
Corporation
President Charlie Bell
21111 McDonald’s Drive
Oak Brook, IL 60523
Phone: 630-623-3000
Toll free: 800-244-6227
E-mail: Charlie.bell@mcd.com Send
an E-mail
Products: McDonald’s
• Burger King
Corporation
Chairman John H. Dasburg
85505 Blue Lagoon Drive
Miami, FL 33126
Phone: 305-378-3000
Also call local store manager
Products: Burger King
• Domino’s,
Inc.
Chairman David Brandon
30 Frank Lloyd Wright Dr.
Ann Arbor, MI 48106
Phone: 734-930-3030
Toll Free: 888-366-4667
Products: Domino’s Pizza
• YUM! Brands,
Inc.
Chairman Andrall E. Peason
1441 Gardiner Lane
Louisville, KY 40213
Phone: 972-338-7700
Toll free: 1-888-874-4986
Products: Taco Bell, Kentucky Fried Chicken, Pizza Hut
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